By eight years old, Joey Cerato had lost his grandfather to cancer and seen his father survive cancer.
At the age of nine, Joey wanted to create a charity to help those facing serious illnesses.
On a cold winter morning, January 1, 2006, Joey, now age eleven, saw his dream become a reality with Joey's Polar Plunge. Joey took pledges from family and friends to plunge into the Atlantic Ocean, New Years Day, with the L Street Brownies in South Boston, Massachusetts. His goal was to raise $1,500 to sponsor a family to attend Camp Sunshine, a retreat for children with life-threatening illnesses and their families, in Casco, Maine. Joey exceeded everyone's expectations by raising nearly $6,000.
January 1, 2007, Joey's Polar Plunge entered it's second year. This year, he would have 35 other plungers join him, raising $21,000. Camp Sunshine, inspired by Joey, added five polar plunges of their own. Between Joey's Polar Plunge and Camp Sunshine's plunges, the idea of a nine year old boy, had become a $200,000 windfall.
Joey would have never been able to grow this event to what it is today without the help of some very special friends: Jim Laughlin of Life is good®, Adam Klein and Erin Callanan of Callanan & Klein Communications Inc., Hank Morse of Greater Media Inc., Mike Barry of the VFW in Westford, Massachusetts, Fred Ahern of the L Street Brownies, Camp Sunshine, and the love and support of family and friends.
Mark your calender: New Years Day 2009 at 1663 Columbia Road, South Boston, Massachusetts, hope to see you there!
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